Branding | Motion Graphics | Videography | Photography
In a small two man marketing team at Safari Group, working alongside a Marketing Co-coordinator as the sole graphic designer, no two days are the same with a wide variety of responsibilities and initiatives to take.
Refining a new and robust set of brand guidelines and ultimately a fresh brand approach was one of the many important and bigger undertakings. My suggestion was to simplify and expand with visual story telling cues.
After introducing a simplified logo style, now with more treatment options available, I reinforced messaging with a new and fresh primary font, introduced a new secondary colour option, two more supporting font options and a slick logo animation for video and social media content. All put together in a new set of brand guidelines outlining new ways the brand could communicate its own unique identity.
Video Editing
Owning A Hotel Unit Infographic Video
VIDEOGRAPHY / VIDEO EDITING
PHOTOGRAPHY
