Visual Identity | Motion Graphics | Property Development
This was Safari Group's fifth development prospect in Queenstown except this time creating a luxurious fully residential offering, comprised of high end villas and quality finished apartments.
Instantly I knew, I wanted to use a sophisticated serif font and create an identity that stylistically spoke luxury but also was an accurate reflection of the architectural design and location of the development.
LAKECREST
VILLAS & APARTMENTS
Lakecrest is where comfort meets thoughtful sophistication, offering your own private retreat through iconic architecture in “the adventure capital of the world” Queenstown, the shining jewel in New Zealand’s crown.
Nestled between towering mountains and overlooking the sapphire waters of Lake Wakatipu. Lakecrest offers a very intimate urban enclave perfectly situated to ensure all that Queenstown has to offer, is within your reach.
Villas and Aparments
Elevate your lifestyle into luxury living with a choice of either spacious and tranquil villas or well appointed apartments that are in perfect harmony with the stunning natural surroundings of Queenstown.
Reflective of the shimmering sapphire Lake Wakatipu water views as well the embodiment of the iconic architecture.
Middle
Symbolic of the stunning surrounding mountain ranges, including the majestic and famous, The Remarkables.
Top
This represents the Queenstown corner street location of Lakecrest. Situated where Hallenstein and York Street meet.
Bottom
Colours
Stucco Gold
C=1 5 M=32 Y=68 K=10
R=217 G=173 B=1 1 2
#daad70
Rich Grey
C=1 5 M=0 Y=5 K=90
R=38 G=45 B=47
#262d30
Typography
Chiffon Regular + Extra Light
Chiffon carries the regal premium branding Lakecrest seeks to provide.
High contrast and elegant curves Chiffon a beautiful serif typeface.
Classic and recognisable serif traits but with its own point of difference.
Finishes
